SPEAKER: Starla Moore

Session Highlights

Feature Heading 1

Use this section to highlight the main features and/or main benefits of your product.

Second Feature Heading

This section is designed to give your visitor a quick overview of the highlights that set your product apart.

road

Another Feature Title

It's important that this section is easily skimmable. Leave more in-depth descriptions for later.

4th Feature Heading

You can easily duplicate this layout to add more features or remove a row to highlight fewer features.


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The purpose of this section is to provide an overview of your product. This could be an outline of chapters in your ebook, lessons in your course, modules in your coaching program etc. The reader should come away from this with a very clear idea of what they will get for their money.

  1. 1
    Resources from each speaker.  The tools and aids they use to get more sales and more customers. Years of trial and error all in one accessible collection.  
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    Templates can make your life a LOT easier and save you time. Why re-invent the wheel when you can use exactly what the pros use? The VAULT is a magnet for collecting templates on everything from Etsy descriptions to media kits to social media posts.
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    The updates never stop.  The idea behind the VAULT is to mature into a more important resource over time. As we find new tools and resources...they get added to the growing register of useful items. 
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What our customers are saying:

Best part of the testimonials goes here...

Display testimonials here and make them more skimmable by adding a teaser or the best part from the testimonial as a headline. A good testimonial can make all the difference to your conversion rates.

DANA MOORE  //  Designer

The best kinds of testimonials are...

The best kinds of testimonials are ones that tell a small story and include specific details. This is much more powerful than a generic testimonial that simply say "I love this product!" or something similarly vague.

MARC JACOBS  //  Business Analyst

Here Comes Another Text Section

As mentioned before, these text sections are multi-purpose. At this point on the page, we've highlighted the main features, introduced the product and presented some social proof. Many readers will still need a lot more convincing before they are ready to buy.


A text section like this is great for describing your product in detail and telling a story about the benefits it will bring to a customer. It is also a good idea to address potential objections that are on your reader's mind (e.g. "will this really work for me?") in text sections like this.

MARC JACOBS  //  Author


In this section, introduce the author, creator, teacher or face of the brand. Help your audience connect with you on a more personal level and show them that there's a person behind it. It feels better to buy from a person than from a faceless, corporate brand.


You don't need to tell your life story. Just explain what qualifies you and why you care and add a personal detail or two.

Marc Jacobs

Join Over 3,000 Happy Customers

More testimonials? Add them here!

You almost can't have too many testimonials. However, no one wants to read through one endless list of them. That's why it's a good idea to spread testimonials through multiple sections on the page. That way, your copy and the social proof from testimonials take turns in convincing your reader.

Andy Murray  //  Photographer

Best part of the testimonials goes here...

Display testimonials here and make them more skimmable by adding a teaser or the best part from the testimonial as a headline. A good testimonial can make all the difference to your conversion rates.

Julia Stone  //  Blogger

The best kinds of testimonials are...

You almost can't have too many testimonials. However, no one wants to read through one endless list of them. That's why it's a good idea to spread testimonials through multiple sections on the page. That way, your copy and the social proof from testimonials take turns in convincing your reader.

Peter Dawson  //  It Consultant

The Best Time to Start Getting {Benefit} is Now!

This is your main product purchase section on the page. Here is where you add your strongest call to action. Remind your reader of the main benefit that your produt will bring to their lives and tell them in no uncertain terms to click that button and get started.

5 Simple Steps to...

Boost Your Website's Conversion Rate

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Frequently Asked Questions

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What if I'm not good at copywriting?

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What are the right questions to add here?

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