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Meet Our Speakers
Starla Moore
8,014 Sales in the fantacy key niche
Starla Moore is an Etsy shop owner, author and business coach that has achieved great success with her purposefully curated online community. As a lover of the fantasy genre, she channels it into her products and shares her love with customers who become members of her online community.
In this interview, Starla reveals her following secrets:
Her favorite tools and sites for giveaways.
How to build a community that shares, recomends and buys your products. (rare insight)
How to price products perfectly to get your best customers in the buying mood. (insider tip)
Her favorite tools she relies on to run her Etsy business.
Carla Buntin
4,5132 Sales in the weding cake niche
Kara Bunting enjoys cake making and decorating and has managed to make a business out of it. She started 'A Cake to Remember' in 1999 and also helps others in her industry by supplying decorations and other crafts.
Kara has over 25 years of experience in making custom wedding cakes and cake decorations. Her start in the industry was a result of her decision to change careers after gaining experience in art, costume design, retail management and psychology. Her background ended up being the right fit for the marketing, design and businesses processes it would take to run her online business.
Her business ' A cake to Remember' has been given many awards and has legitimate positive recommendation and reviews. She also maintains a Youtube channel.
How to re-purpose content...even those submitted by customers.
Overcoming perfection so that you can get more items listed for sale in your shop quicker than ever. (best tip)
Winning strategies that bring in sales year-after-year...with minimal effort on your part. (easy to follow)
Exactly how to create ultra-specific Youtube content to attract customers who want to buy now. (beginner friendly)
"That would be the number one thing that I would tell everyone. If you're gonna create duplicate listings, do the tactic that I did. Pick some type of template and just change the background."
Nancy Badillo
4,545 Sales in the invitation niche
Hi, I am Nancy, nice to meet you! I’m so EXCITED to have you here!
I work with Etsy Sellers who want to leverage online marketing such as SEO, social media, and branding but have no idea where to begin.
If you are looking to build a thriving Etsy business, grow your traffic, increase your brand awareness, and social media presence, then you are in the right place. I help small business owners turn their passion into profits by teaching them the EXACT steps needed to be taken to start, manage and scale their business to a full-time income.
My hope is to help you get on the right track to building a profitable business.
I’m a creator, coach, and marketer with over 12 years of experience in the digital space. When it comes to building an online business, growing your brand awareness, and creating a sustainable business for years to come, you’re in the right place.
Grow your followers effortlesly with pinterest, facebook and instagram.
How to easily integrate affiliate marketing to earn extra income. (best kept secret)
Learn her favorite sites and tools for creating her digital content and products.
How to generate massive amounts of perfectly optimized listings on Etsy. (advanced tip)
" The click through rate ranks you big time. Click through rate is engagement, through one of the engagement points. That's click through rate, and click through rate can pull you through bad SEO as well."
Dave Denard
13,482 sales in the handmade niche
Dave makes a full-time income from his Etsy sales and uses his Youtube channel to teach others how they can do the same. He initially struggled with selling and growing on Etsy so he now helps others to avoid the steep learning curve he had to overcome in order to get to where he currently is. His expertise includes using Etsy ads to effectively drive sales. He also emphasizes the importance of picking a niche, sticking to it and enjoying the process as much as the benefits of having a business.
Dave lives in the Pacific North West and enjoys several hobbies with his wife including traveling, gardening, tennis, target shooting, cooking, hiking and running their online businesses.
How to build a passive income on Etsy with digital downloads.
How to optimize product content when just starting out. (for beginners)
How to incorporate the human element into sales and product material.
Creating and optimizing content and products to attract the right target market. (little known strategy)
“ If you have a cohesive brand, that's when you can charge what I call, or what many people say ‘premium prices.”
— NANCY BADILLO
"Generally, the more expensive stuff I put toward the back of the booth, that's just similar to what I do to with the jewelry."
Jim Snow
13,390 sales in the jewelry niche
Gem Snow is an artisanal jewelry and lifestyle brand specializing in handcrafted accessories and crystal minerals. He is an expert whnen it comes to selling at live events throughout th US.
Through hard work and tact, Jim has managed to convert Gem Snow into a successful company. Over the years, he has traveled across the country, setting up booths at various events and festivals. Jim has also established Gem Snow online, with an active Etsy store that allows customers to order bespoke items alongside their regular inventory.
Naturally, Jim has amassed quite a lot of experience selling crafts. Today, he has graciously shared his insights and business tips with other budding entrepreneurs.
How to get accepted into the right events and festivals. (insider secret)
How should you organize and price items in your booth. (great tip)
Insider tips for attracting customers to your booth, even if competition is stiff. (from years of real world experience)
Some advanced tips for making live events work for you, no matter what you sell.
" I think when somebody comes to a shop and they might see one thing they like but then they go oh! there's all these other things I might like too because they see the different categories I think that definitely helps."
Carrie Wood
14,009 sales in the fabric niche
Carrie Wood's sale of Global Textiles began as a way to adopt her kids and has since grown into a well-loved brand for those who love and appreciate ethnic fabrics. She enjoys sewing and appreciates the fact that it also allows her to earn an income.
Carrie Wood from More Love Mama Global Textiles sells unique fabrics from around the globe. Her collection includes African Wax Print Fabrics, South African Shweshwe Fabrics, and African Indonesian Batiks. More Love Mama initially began as Carrie's way to raise funds for adopting her middle kids from the Democratic Republic of Congo. She has a total of 6 kids who were brought together through international adoption from China and the DRCongo. Her shop has since expanded and so has her love for her collection of fabrics.
Carrie has lived in Cypress for over 20 years and appreciates the diversity it affords her multi-racial family. She loves the hot weather but greatly dislikes the traffic. She loves to laugh, play and sew.
Tips on how to keep your product line fresh so that you are always attracting new customers.
How to maximize on niches by categorizing products and finding ways to differentiate the details so that the ideal target market can access it comfortably and directly.
The importance of knowing your audience, where they get together, what attracts them and what keeps them together.
How to use advertising creatively and responsibly to drive sales.
“ You have got to have good photos. Because it doesn’t matter how great your SEO is, if your photos are not good, are not showing your product, then people are just not gonna buy them, they’re not even going to click.”
Zoe Horsefield
4,640 sales in the paper bead niche
Zoe Horsefield is a crafter and artist from South London who now lives in Jurassic Coast line in Christchurch, Dorset. She enjoys making beautiful and mundane things. She believes learning crafts can be magical as well so she also enjoys teaching workshops and sharing her love of crafts, up cycling and creating wonderful things.
She created Squeakerchimp in order to start selling on the major e-commerce sites. Her passion is the answer to the question of ‘If you were ever stranded on a desert island what would you do?’ Leaves, vines and shells are perfectly fine base materials for entertaining herself with her arts and crafts if that ever happens. She already turns scrap paper into unique beads.
In this feature, Zoe provides insight into the following:
How to be creative with displaying and optimizing photos with personality.
How to maximize what you have in terms of tools and resources to promote and sell you your product.
Be aware of what is happening in your niche market and become a part of the community.
How to tap into latent talent or resources to expand income or earning potential.
" However, what I found is, I make like really unique and durable rings for people that last like a long time, and generally, people kind of remember me, so I actually do get quite a lot of return customers."
Dan Rees
1,724 sales in the custom ring niche
Dan crafts handmade wooden rings and sells his creations to customers all over the world. His Etsy shop is Zebrano Wood Craft and he prides himself on producing his pieces to a high standard. His business started out as just a past time with his friend where they used reclaimed pallet wood and he fell in love with handcrafts. He started working on his own projects and it has since grown into his business.
Dan is based in West Sussex, England and is living his dream as a self-styled sawdust creator. He also has a Youtube channel where he shares his projects and ideas. He hopes to be an inspiration to others.
In this feature, Dan provides insight into the following:
How to build relationships with customers and scale even when running a business that takes personalized orders.
How to create memorable items people will love and identify with when taking custom orders over a long period of time.
How to develop a process, refine it and practice it in a way that keeps your business running smoothly especially in a business that is personalized and that you want to scale.
Creative ways to re-purpose content for different platforms.
"I like taking pictures but I don't like editing them so I ended up hiring someone to do my photography." -Della
Della Redaja
894 sales in the custom rosary niche
Della Dedaja creates rosaries inspired by Mother Teresa's canonization. Her creativity and success as an Etsy seller is truly inspired and is also an inspiration.
Della Redaja has been making mission rosaries since she was only 8 years old when she would help her mother run their local church gift shop. Her created items have since evolved from wired rosaries and plastic beads to quality gemstone beads and heirloom quality replica bronze metals. She also uses actual silver medals and non-replica antique medals.
Her inspiration stems mainly from Mother Teresa's canonization as she hoped to honor Our Lady for the gift of the rosary as well as Jesus and the Saints for the exemplary lives they led.
In this feature, Della provides insight into the following:
Her best practices for achieving the highest engagement and visible listings in her Etsy store.
Ideas for pricing, while considering input costs, packaging and margins, etc.
The tips, tricks and best practices she uses to achieve the highest returns on investments in her business.
How to maximize on personal skills and talents but knowing when you have reached your limit and needing to enlist collaborators on projects to achieve the best results.
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